When the city of Troy, Michigan, made some major cuts to its public spending, the Troy Public Library was doomed to close. Examples of Guerrilla Marketing When looking for some creative ways to promote your business, get your inspiration and ideas from some famous guerrilla marketing campaigns. Among the many innovative marketing techniques being adopted is one that is sure to capture attention and generate interest: guerrilla marketing. Nike Makes the Perfect Guerrilla Marketing Example With Its History of Ads One of the most important components of a successful guerrilla marketing idea is for it to incorporate or embody the brand. Similar to outdoor guerrilla marketing, only it takes place in indoor locations like train stations, shops, and university campus buildings.
Colgate recently launched Toothbrush-shaped Popsicle sticks and they were added inside ice-creams reminding children how much the brushing is important. Many businesses worldwide have embraced this marketing strategy to achieve their goals of introducing their product to the market. Guerilla marketing is all about getting maximum exposure for a company, and examples include pressure washing with a stencil on dirty sidewalks (Domino's Pizza,) and crazy bus-stop's shaped like sandwich heaters (Caribou Coffee.
Check out this list of 35 guerrilla marketing ideas to get a better sense of effective, and not so effective, ways your company could do the same. This type of marketing revolves around creativity, so if you're a creative person, you can achieve a lot for not a lot of money. Adds something to preexisting urban environments, like putting something removable onto a statue, or putting temporary artwork on sidewalks and streets. Examples Of Guerrilla Marketing UNICEF (Guerrilla marketing examples, creative marketing ideas) Almost 9 years ago UNICEF used started selling dirty water on the streets of New York City by setting up a vending machine.